A product label is the quickest way to communicate your brand and product on packaging. A well-designed label does more than look good: it presents the product name, variant, usage information and brand message clearly from shelf distance.
1. Putting too much information on the label
Trying to fit everything on a small label reduces legibility. Set priorities: brand, product name, key feature and required information.
2. Ignoring the application surface
The same label dimensions may not work for a curved bottle, kraft box, glass jar or pouch. Check the dimensions and curvature of a sample surface before printing.
3. Failing to check contrast
Light-colored text on clear or dark surfaces can be harder to read than expected. Check how the design appears on the actual print material.
4. Forgetting the cut margin
On custom-shaped labels, omitting the cut line and safe area can produce unwanted results at the edges.
5. Using low-resolution images
Use vector logos and product graphics where possible. Check raster images at their actual print size.
6. Ignoring lifespan when choosing material
Whether a label is used indoors or outdoors, and whether it is exposed to moisture or friction, should guide material selection.
7. Considering only one size
Preparing alternative dimensions for different packages in the same product family helps maintain a consistent brand.
Send the dimensions + quantity + delivery date to ask Kopyaevi for advice on product label printing.
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